One giant of the social marketing space, Steve Rubel, tipped me off to a free audio download of another giant, Seth Godin.
Here's the teaser:
According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time.
Joel, can I borrow a CD to burn this on?
