The Tennesseean has redesigned its web site in an effort to get more sticky through the use of social media tools.
As an example, there's a good thread going on over there today about proposed state legislation that would open up direct sales of wine to consumers in Tennessee. On one side, you have folks who know the joys of wine tasting, and on the other liquor lobbyists who want to restrict sales to in state retailers. Wow, that;s a tough call for me...not!